Bloomery

Date:

Jan 12, 2024

Industry:

Wellness / Herbal Skincare

Scope:

Product Launch, Content Strategy, Email Flows

We helped Bloomery bring their first product line to life with a gentle, grounded brand voice. From visual direction to modular email flows, every asset was crafted to convert without losing calm.

The launch campaign returned 6.2x revenue ROI, boosted email-to-purchase rates to 32%, and improved repeat customer numbers by 18% within the first 45 days.

A close-up of the face of an Asian woman with delicate skin, a clear and smooth texture, with water droplets on her forehead and light freckles around her eyes
A close-up of the face of an Asian woman with delicate skin, a clear and smooth texture, with water droplets on her forehead and light freckles around her eyes
A close-up shot of the face, focusing on one cheek where an droplet is being smears onto it with a clear cream texture visible in the light background
A close-up shot of the face, focusing on one cheek where an droplet is being smears onto it with a clear cream texture visible in the light background
Close-up of a face, with a focus on the eye area
Close-up of a face, with a focus on the eye area

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Sōzō Lab

A lab for ideas that work.

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Get monthly insights, ideas, and experiments from the Lab.